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Pushing Your Buttons

by Art U News

By Dwaine Hill

B.F.A. fashion design student Bitao Zhu. Photo by Danielle Rueda.

The moment she first stepped into Playland Japan, the arcade nestled within the Japan Center in San Francisco, B.F.A. fashion design student Bitao Zhu was reminded of her childhood. The flashing lights, analog noises, and buzz of electricity took her back to the past in a nostalgic sensory overload. Growing up, all Zhu wanted to do was play arcade games, but in actuality, she was the girl watching from the sidelines. Her fascination for the games turned into a deep yearning to press the buttons, feel the excitement, and embody the characters within. 

Today, Zhu has come to a new realization: “Even though we are adults now, we can still be kids.” Her senior thesis collection is the amalgamation of Japanese arcade literally stitched into playful garments. The Academy of Art University School of Fashion student took photos of the machines one-by-one, printed them out, and began mashing them all together. Images of bright, colorful buttons turned into base patterns; silhouettes of the machines took the form of structured jackets. Her boxy shapes, organic circular patterns, and pleated ruffles echo various aspects of the gaming consoles.

The collection is a collaborative effort with B.F.A. textile design student Makayla Godden. Her prints lend a playfulness to the line-up that feels highly original and a little unexpected. As people who both live the mantra, “We all should embrace the fun times and be bold while doing so,” it makes sense that Godden infused neon colors onto the fabrics. Her patterns were all made by hand using pastels, markers, and acrylic paints, followed by a cut-out technique to create a layered, almost 3-D effect. All of her shapes take direct inspiration from the images Zhu captured at the Japanese arcade.

There’s a certain confidence you need to wear Zhu’s clothes, and she stressed that they’re made for someone who knows exactly who they are and for those who want to make a statement. Bright colors pop against shiny polyester and lycra materials, asymmetric silver holographic tops are paired with high-waisted pants, and a puff-sleeved blazer is layered over a dress with a deep U-shape plunging neckline. It’s playful and ends up being exactly the right amount of overstimulation. Zhu may not have been able to play those arcade games as a child, but she is certainly making her own fun now as a designer.

The illustrated lineup of the collaborative collection created by Zhu and Godden. Image courtesy of the designers.

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